Privacy Policy

Last Updated

This Privacy Policy was last updated on 22 September 2026.

Identity and Role of the Data Controller

Seekraly acts as the data controller for personal data collected through this website. We determine the purposes and means of processing personal data in connection with our car rental programming services offered to customers in Singapore and elsewhere. Our registered operations are based in Singapore and we comply with the Personal Data Protection Act (PDPA).

Scope of This Notice

This notice applies to all visitors, users, and customers who access our website or use our rent car programming tools and related services. It covers data collected via the contact form, cookie banner interactions, blog subscriptions, and any other online or offline channels where we obtain personal data. It does not cover third-party websites linked from our blog or other external platforms.

Categories of Personal Data Collected

We obtain personal data directly from you when you submit forms, register for services, or interact with our platform. Categories include contact information such as name and email address, vehicle rental details including booking history and preferences, technical data like IP address and browser type, and usage data from interactions with our programming interfaces. We may also receive data from service providers or public sources where permitted under the PDPA.

Purposes of Processing and Legal Bases

We process personal data for several distinct purposes. To provide and improve our rent car programming services we rely on the legitimate interests basis. For contract fulfilment we process data necessary to manage bookings and software access. Marketing communications occur only with your consent. Legal compliance requires processing for tax, accounting, and regulatory reporting. Each purpose is assessed individually to ensure the processing remains proportionate and necessary.

Whether Providing Data Is Required

Supplying certain personal data is necessary to access our services or respond to enquiries. If you do not provide required information such as contact details for booking confirmations, we may be unable to complete transactions or deliver programming support. Optional data, such as preferences for blog notifications, can be withheld without affecting core service access.

Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies to enhance functionality and analyse usage. Details about the types of cookies deployed, their purposes, and how to manage preferences are set out in our separate Cookie Policy, which is accessible via the site-wide cookie banner and the footer of every page.

Processors, Recipients and Disclosures

We engage service providers such as hosting companies, analytics platforms, and payment processors to support our operations. These processors act under our instructions and are bound by contractual safeguards. We may disclose data to law enforcement or regulatory bodies when required by Singapore law or court order. No sale of personal data occurs.

International Transfers

Some processors or recipients may be located outside Singapore. In such cases we rely on appropriate safeguards including contractual clauses approved by the Personal Data Protection Commission to ensure an adequate level of protection comparable to the PDPA.

Retention Periods

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected. Booking records are kept for seven years to meet accounting and tax obligations. Marketing consent records are maintained until consent is withdrawn. Technical logs are deleted after twelve months unless needed for security investigations. Criteria for determining retention include legal requirements, business needs, and the nature of the data involved.

Security and Data Minimisation

We implement reasonable technical and organisational measures including encryption, access controls, and regular security reviews to protect personal data. Data minimisation principles are applied so that only information strictly required for each purpose is collected and processed. While we strive to maintain high standards, no system can guarantee absolute security against all threats.

Data Subject Rights

Under the PDPA you have the right to access your personal data, correct inaccuracies, withdraw consent where processing is based on consent, and request erasure or restriction in certain circumstances. To exercise these rights please contact us using the details on our Contacts page or submit a request via the contact form. We will respond within the timelines prescribed by the PDPA.

Right to Withdraw Consent and Object to Marketing

Where processing relies on consent you may withdraw it at any time by adjusting preferences in your account settings or contacting us directly. You may also object to direct marketing communications at any time by using the unsubscribe link provided in emails or by notifying us. Objections to profiling for marketing purposes will be honoured promptly.

Right to Complain

If you believe your personal data has been handled in breach of the PDPA you have the right to lodge a complaint with the Personal Data Protection Commission of Singapore. Contact details for the Commission are available on its official website. We encourage you to first raise concerns with us so that we may address them directly.

Children and Age Restrictions

Our services are intended for individuals aged eighteen years and above. We do not knowingly collect personal data from children under eighteen. If we become aware that data from a minor has been submitted we will delete it promptly unless parental consent is obtained in accordance with applicable law.

Automated Decision-Making and Profiling

We do not engage in automated decision-making that produces legal or similarly significant effects. Limited profiling may occur for service personalisation and fraud prevention, but such activities are subject to human oversight and you retain the rights described above to object or request review.

Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. The effective date of each version will be indicated at the top of the page. Continued use of the website after an update constitutes acceptance of the revised terms. Material changes will be highlighted on our blog or via the cookie banner where appropriate.